The Event

CALL OF DUTY XP

OVERVIEW

Activision lit up Los Angeles on September 2nd and 3rd, 2011 with the first ever Call of Duty® fan experience, Call of Duty® XP. Thousands of hardcore and casual fans united in a massive converted 12-acre hangar for two days of complete Call of Duty immersion.

$1 MILLION TOURNAMENT
PRESENTED BY XBOX 360

Thirty-two four-man squads from all over the world waged war in an epic single-elimination Call of Duty®: Modern Warfare® 3 tournament. The USA's team Optic defeated U.K. team Infinity in the finals and went home $400,000 richer.

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LIVE ENTERTAINMENT

Night one featured Boston-born Celtic punk veterans The Dropkick Murphys, while hip-hop icon Kanye West headlined on night two, closing the first-ever Call of Duty XP with an unforgettable blockbuster live performance.

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CALL OF DUTY: MODERN WARFARE 3

Call of Duty XP delivered a weekend of titanic firsts, kicked off by the worldwide reveal of Call of Duty: Modern Warfare 3's epic multiplayer mode and the full rollout of Call of Duty® Elite. Attendees and fans online around the globe were the first to witness the future of multiplayer gaming at the XP opening ceremony.

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MULTIPLAYER CHALLENGES

Attendees battled for fun and prizes in Call of Duty: Modern Warfare 3's multiplayer gauntlets, as well as the title's ferocious Spec Ops survival mode. Also available were King of the Hill matches in Call of Duty®: Modern Warfare 2, multiplayer zombie mayhem in Call of Duty®: Black Ops and more.

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JEEP OPS EXPERIENCE

This live-action thrill ride convoyed attendees across a mission-based challenge course showcasing the capability of the 2012 Jeep Wrangler. Jeep Ops recruits encountered mountain climbs, a 100-foot creek and live enemy forces as they navigated obstacles inspired by the epic storytelling of the Call of Duty franchise.

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LIVE ACTION-EXPERIENCES

Team paintball frag-fests in an astonishing real-world recreation of Call of Duty: Modern Warfare 2's Scrapyard level were a huge hit with XP attendees. Also on tap were a real-life speed run through The Pit, one-on-one Juggernaut sumo and a plunge down a military-style zipline.

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BURGER TOWN

The only thing cooking at this full-scale replica of Call of Duty: Modern Warfare 2's beloved Burger Town was grub, not grenades. Ticketholders took a break from battle and refueled with a Burger Town Classic or Chicken Burger combo. Eats were also available from Nate's Grab N Go.

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