The Event
CALL OF DUTY XP
OVERVIEW
Activision lit up Los Angeles on September 2nd and 3rd, 2011 with the first ever Call of Duty® fan experience, Call of Duty® XP. Thousands of hardcore and casual fans united in a massive converted 12-acre hangar for two days of complete Call of Duty immersion.
$1 MILLION TOURNAMENT
PRESENTED BY XBOX 360
Thirty-two four-man squads from all over the world waged war in an epic single-elimination Call of Duty®: Modern Warfare® 3 tournament. The USA's team Optic defeated U.K. team Infinity in the finals and went home $400,000 richer.
LIVE ENTERTAINMENT
Night one featured Boston-born Celtic punk veterans The Dropkick Murphys, while hip-hop icon Kanye West headlined on night two, closing the first-ever Call of Duty XP with an unforgettable blockbuster live performance.
CALL OF DUTY: MODERN WARFARE 3
Call of Duty XP delivered a weekend of titanic firsts, kicked off by the worldwide reveal of Call of Duty: Modern Warfare 3's epic multiplayer mode and the full rollout of Call of Duty® Elite. Attendees and fans online around the globe were the first to witness the future of multiplayer gaming at the XP opening ceremony.
MULTIPLAYER CHALLENGES
Attendees battled for fun and prizes in Call of Duty: Modern Warfare 3's multiplayer gauntlets, as well as the title's ferocious Spec Ops survival mode. Also available were King of the Hill matches in Call of Duty®: Modern Warfare 2, multiplayer zombie mayhem in Call of Duty®: Black Ops and more.
JEEP OPS EXPERIENCE
This live-action thrill ride convoyed attendees across a mission-based challenge course showcasing the capability of the 2012 Jeep Wrangler. Jeep Ops recruits encountered mountain climbs, a 100-foot creek and live enemy forces as they navigated obstacles inspired by the epic storytelling of the Call of Duty franchise.
LIVE ACTION-EXPERIENCES
Team paintball frag-fests in an astonishing real-world recreation of Call of Duty: Modern Warfare 2's Scrapyard level were a huge hit with XP attendees. Also on tap were a real-life speed run through The Pit, one-on-one Juggernaut sumo and a plunge down a military-style zipline.
BURGER TOWN
The only thing cooking at this full-scale replica of Call of Duty: Modern Warfare 2's beloved Burger Town was grub, not grenades. Ticketholders took a break from battle and refueled with a Burger Town Classic or Chicken Burger combo. Eats were also available from Nate's Grab N Go.