Didn't buy it. Though if I did, the ONLY reason I would would have to be because of the DLC. Elite Premium is around $49.99. If the DLC costs $15 and there's 4 of them, then you're effectively getting all the DLC for $10 cheaper than if you bought it normally.

Elite itself however is rather pointless unless you're really into the whole clan thing.

i got it for the dlc and the clan ops big mistake there lol just hope they get them sorted soon or i may not re-new my elite (founder)

Getting all the DLC for $20

More theater room (fat lot of good that's for since the theater never works properly)
ClanOps (which was falsely advertised as being part of the "Premium Package")

simple.

DLC at a cheaper price and sooner then normal. Did not care one whit about the clan part.

For the clan stuff & the dlc, I've been in the same clan since Mw1 and we were all glad for the opportunity to make it official, having proper clan functionality is well overdue in COD. The lone wolf ops are fun but we are desperate to start ranking up the clan, we have 19 members now but only 6 founders so we're stuck on level 6... Its ONLY been 2 and a half months since Elite was launched... NOT impressed, it seems like we are paying for them to fix Elite since we're clearly not paying for the service that was offered when we subscribed.