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    <title>Community: Message List - Call of Duty Dying?</title>
    <link>http://community.activision.com/community/call_of_duty/english/mw3/forums/call_of_duty_mw3/cod_mw3_xbox_360?view=discussions</link>
    <description>Most recent forum messages</description>
    <language>en</language>
    <pubDate>Wed, 18 Apr 2012 20:20:25 GMT</pubDate>
    <generator>Jive SBS 4.5.6.3  (http://jivesoftware.com/products/clearspace/)</generator>
    <dc:date>2012-04-18T20:20:25Z</dc:date>
    <dc:language>en</dc:language>
    <item>
      <title>Re: Call of Duty Dying?</title>
      <link>http://community.activision.com/message/205568569?tstart=0#205568569</link>
      <description>&lt;!-- [DocumentBodyStart:88b64c29-6b09-4986-ada2-e150abb1ecf5] --&gt;&lt;div class="jive-rendered-content"&gt;&lt;blockquote class="jive-quote"&gt;&lt;p&gt;GOODKyle1 wrote:&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;div class="jive-rendered-content"&gt;&lt;p&gt;O NOES sales are down 4.2 percent, head for the hills with your money Activision! lol&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p&gt;&lt;a class="jive-link-external-small" href="http://www.youtube.com/watch?v=h-r0ME1dDlw"&gt;http://www.youtube.com/watch?v=h-r0ME1dDlw&lt;/a&gt;&lt;/p&gt;&lt;/div&gt;&lt;/blockquote&gt;&lt;p&gt;I'm not saying it is, but maybe there is a chance COD is slowing down. So if it's not growing, does that mean it's dying? I guess so, right?&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p&gt;Either way, even if COD is on a slight decline, (and I'm not sure it is) it is far from dead.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p&gt;I know I play a lot less MW3 this year than I was playing Black Ops last year, but I'm still going to buy Black Ops 2 in November.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p&gt;I will say, COD Elite has been a big disappointment and even if Elite includes all DLC, I'll only buy it for 1 of my 3 systems.&lt;/p&gt;&lt;p&gt;So, is COD dying...? Maybe. Dead? Not even close.&lt;/p&gt;&lt;/div&gt;&lt;!-- [DocumentBodyEnd:88b64c29-6b09-4986-ada2-e150abb1ecf5] --&gt;</description>
      <pubDate>Wed, 18 Apr 2012 20:20:25 GMT</pubDate>
      <author>donotreply@activision.com</author>
      <guid>http://community.activision.com/message/205568569?tstart=0#205568569</guid>
      <dc:date>2012-04-18T20:20:25Z</dc:date>
      <clearspace:dateToText>1 year, 1 month ago</clearspace:dateToText>
      <clearspace:objectType>0</clearspace:objectType>
    </item>
    <item>
      <title>Re: Call of Duty Dying?</title>
      <link>http://community.activision.com/message/205568607?tstart=0#205568607</link>
      <description>&lt;!-- [DocumentBodyStart:8515326e-db2d-4409-8a6f-cadd288cae3a] --&gt;&lt;div class="jive-rendered-content"&gt;&lt;p&gt;BLOPS multiplayer was awful the worst matchmaking ive ever seen so I reckon people didnt buy due to that. Now if you come in these forums there is loads of threads about poor multiplayer on mw3 so maybe people are not buying because of that to, I for wouldnt buy it now.&lt;/p&gt;&lt;/div&gt;&lt;!-- [DocumentBodyEnd:8515326e-db2d-4409-8a6f-cadd288cae3a] --&gt;</description>
      <pubDate>Wed, 18 Apr 2012 19:59:56 GMT</pubDate>
      <author>donotreply@activision.com</author>
      <guid>http://community.activision.com/message/205568607?tstart=0#205568607</guid>
      <dc:date>2012-04-18T19:59:56Z</dc:date>
      <clearspace:dateToText>1 year, 1 month ago</clearspace:dateToText>
      <clearspace:objectType>0</clearspace:objectType>
    </item>
    <item>
      <title>Re: Call of Duty Dying?</title>
      <link>http://community.activision.com/message/205568543?tstart=0#205568543</link>
      <description>&lt;!-- [DocumentBodyStart:24357f31-8253-46d1-b1b6-b89043fe2edd] --&gt;&lt;div class="jive-rendered-content"&gt;&lt;p&gt;I must've had a blond moment then.&amp;#160; &lt;/p&gt;&lt;/div&gt;&lt;!-- [DocumentBodyEnd:24357f31-8253-46d1-b1b6-b89043fe2edd] --&gt;</description>
      <pubDate>Wed, 18 Apr 2012 19:54:16 GMT</pubDate>
      <author>donotreply@activision.com</author>
      <guid>http://community.activision.com/message/205568543?tstart=0#205568543</guid>
      <dc:date>2012-04-18T19:54:16Z</dc:date>
      <clearspace:dateToText>1 year, 1 month ago</clearspace:dateToText>
      <clearspace:objectType>0</clearspace:objectType>
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    <item>
      <title>Re: Call of Duty Dying?</title>
      <link>http://community.activision.com/message/205568563?tstart=0#205568563</link>
      <description>&lt;!-- [DocumentBodyStart:d7f338e8-bed5-4e94-bc9e-a1577324fd9e] --&gt;&lt;div class="jive-rendered-content"&gt;&lt;p&gt;Elite and COD XP sales did not counrt as part of MW3 sales.&lt;/p&gt;&lt;/div&gt;&lt;!-- [DocumentBodyEnd:d7f338e8-bed5-4e94-bc9e-a1577324fd9e] --&gt;</description>
      <pubDate>Wed, 18 Apr 2012 19:49:00 GMT</pubDate>
      <author>donotreply@activision.com</author>
      <guid>http://community.activision.com/message/205568563?tstart=0#205568563</guid>
      <dc:date>2012-04-18T19:49:00Z</dc:date>
      <clearspace:dateToText>1 year, 1 month ago</clearspace:dateToText>
      <clearspace:replyCount>1</clearspace:replyCount>
      <clearspace:objectType>0</clearspace:objectType>
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    <item>
      <title>Re: Call of Duty Dying?</title>
      <link>http://community.activision.com/message/205568538?tstart=0#205568538</link>
      <description>&lt;!-- [DocumentBodyStart:70eccd59-9b09-42b5-aa80-945eadefa884] --&gt;&lt;div class="jive-rendered-content"&gt;&lt;p&gt;The Elite sales ARE a part of MW3's profit.&amp;#160; If you were to not include that as part of it you'd also have to take all of the mp's out of BOps.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p&gt;On top of that, the profits that were kept from XP would be towards MW3, not black ops (they do keep a percentage of what they made, not everything went to CoD Endowment&lt;/p&gt;&lt;/div&gt;&lt;!-- [DocumentBodyEnd:70eccd59-9b09-42b5-aa80-945eadefa884] --&gt;</description>
      <pubDate>Wed, 18 Apr 2012 19:45:10 GMT</pubDate>
      <author>donotreply@activision.com</author>
      <guid>http://community.activision.com/message/205568538?tstart=0#205568538</guid>
      <dc:date>2012-04-18T19:45:10Z</dc:date>
      <clearspace:dateToText>1 year, 1 month ago</clearspace:dateToText>
      <clearspace:replyCount>2</clearspace:replyCount>
      <clearspace:objectType>0</clearspace:objectType>
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    <item>
      <title>Re: Call of Duty Dying?</title>
      <link>http://community.activision.com/message/205568422?tstart=0#205568422</link>
      <description>&lt;!-- [DocumentBodyStart:303f6d03-b4e1-416c-9474-8c826593be08] --&gt;&lt;div class="jive-rendered-content"&gt;&lt;p&gt;They've run out of idea's and the franchise is stale, I'm out Blops didn't work for me and this game isn't fun, it bores me, it's like MW2, but worse, the maps are proper garbage!&lt;/p&gt;&lt;/div&gt;&lt;!-- [DocumentBodyEnd:303f6d03-b4e1-416c-9474-8c826593be08] --&gt;</description>
      <pubDate>Wed, 18 Apr 2012 19:42:37 GMT</pubDate>
      <author>donotreply@activision.com</author>
      <guid>http://community.activision.com/message/205568422?tstart=0#205568422</guid>
      <dc:date>2012-04-18T19:42:37Z</dc:date>
      <clearspace:dateToText>1 year, 1 month ago</clearspace:dateToText>
      <clearspace:replyCount>1</clearspace:replyCount>
      <clearspace:objectType>0</clearspace:objectType>
    </item>
    <item>
      <title>Re: Call of Duty Dying?</title>
      <link>http://community.activision.com/message/205568547?tstart=0#205568547</link>
      <description>&lt;!-- [DocumentBodyStart:d064f707-87ab-481d-9fec-7a2de1df9efd] --&gt;&lt;div class="jive-rendered-content"&gt;&lt;p&gt;The franchise is dead to me after the colossal disappointments that Black Ops and MW3 were.&amp;#160; But what really put me way over the edge was getting so ripped off on ELiTE.&amp;#160; Unforgiveable; I'm out.&amp;#160; I don't care if BO2 is the Jesus of video games, I will not play any more CoDs, ever.&lt;/p&gt;&lt;/div&gt;&lt;!-- [DocumentBodyEnd:d064f707-87ab-481d-9fec-7a2de1df9efd] --&gt;</description>
      <pubDate>Wed, 18 Apr 2012 19:39:50 GMT</pubDate>
      <author>donotreply@activision.com</author>
      <guid>http://community.activision.com/message/205568547?tstart=0#205568547</guid>
      <dc:date>2012-04-18T19:39:50Z</dc:date>
      <clearspace:dateToText>1 year, 1 month ago</clearspace:dateToText>
      <clearspace:replyCount>2</clearspace:replyCount>
      <clearspace:objectType>0</clearspace:objectType>
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    <item>
      <title>Re: Call of Duty Dying?</title>
      <link>http://community.activision.com/message/205568420?tstart=0#205568420</link>
      <description>&lt;!-- [DocumentBodyStart:c5c519b3-66b5-441f-843a-44223c458dd7] --&gt;&lt;div class="jive-rendered-content"&gt;&lt;p&gt;For all those that don't understand MW3 compared to Blops has sold 4.3% less than Blop's as of now regardless of larger sales at release, it's marginal and probably caused by the fact the game is rubbish, lots bought to begin with because of all the marketing and hype.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p&gt;What Activision have lost in sales they have gained from the gulible who bought Elite......&lt;/p&gt;&lt;/div&gt;&lt;!-- [DocumentBodyEnd:c5c519b3-66b5-441f-843a-44223c458dd7] --&gt;</description>
      <pubDate>Wed, 18 Apr 2012 19:34:14 GMT</pubDate>
      <author>donotreply@activision.com</author>
      <guid>http://community.activision.com/message/205568420?tstart=0#205568420</guid>
      <dc:date>2012-04-18T19:34:14Z</dc:date>
      <clearspace:dateToText>1 year, 1 month ago</clearspace:dateToText>
      <clearspace:replyCount>3</clearspace:replyCount>
      <clearspace:objectType>0</clearspace:objectType>
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    <item>
      <title>Re: Call of Duty Dying?</title>
      <link>http://community.activision.com/message/205568468?tstart=0#205568468</link>
      <description>&lt;!-- [DocumentBodyStart:270002c9-aa6b-48fe-be9c-13805532b104] --&gt;&lt;div class="jive-rendered-content"&gt;&lt;p&gt;you do understand how many MILLIONS of players play this game, right?&lt;/p&gt;&lt;/div&gt;&lt;!-- [DocumentBodyEnd:270002c9-aa6b-48fe-be9c-13805532b104] --&gt;</description>
      <pubDate>Wed, 18 Apr 2012 19:20:01 GMT</pubDate>
      <author>donotreply@activision.com</author>
      <guid>http://community.activision.com/message/205568468?tstart=0#205568468</guid>
      <dc:date>2012-04-18T19:20:01Z</dc:date>
      <clearspace:dateToText>1 year, 1 month ago</clearspace:dateToText>
      <clearspace:objectType>0</clearspace:objectType>
    </item>
    <item>
      <title>Re: Call of Duty Dying?</title>
      <link>http://community.activision.com/message/205568385?tstart=0#205568385</link>
      <description>&lt;!-- [DocumentBodyStart:c662967b-65ac-4a11-8c9d-a533d2b3bb42] --&gt;&lt;div class="jive-rendered-content"&gt;&lt;p&gt;There is a reason why games based off of multiplayer for the masses never win GTOY. They are not meant for that. COD is meant to be simple and easy for everyone to play. That is why it is the number 1 selling game. They do not need to completely change it because you think so. &lt;/p&gt;&lt;/div&gt;&lt;!-- [DocumentBodyEnd:c662967b-65ac-4a11-8c9d-a533d2b3bb42] --&gt;</description>
      <pubDate>Wed, 18 Apr 2012 18:49:32 GMT</pubDate>
      <author>donotreply@activision.com</author>
      <guid>http://community.activision.com/message/205568385?tstart=0#205568385</guid>
      <dc:date>2012-04-18T18:49:32Z</dc:date>
      <clearspace:dateToText>1 year, 1 month ago</clearspace:dateToText>
      <clearspace:objectType>0</clearspace:objectType>
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    <item>
      <title>Re: Call of Duty Dying?</title>
      <link>http://community.activision.com/message/205568455?tstart=0#205568455</link>
      <description>&lt;!-- [DocumentBodyStart:f3bfff1d-3c8a-4dad-a51c-496d1861f411] --&gt;&lt;div class="jive-rendered-content"&gt;&lt;p&gt;You learn quickly that the general masses are easily fooled by cheap advertising and boom boom explosions. There's a reason CoD doesn't win many GOTY awards. &lt;/p&gt;&lt;/div&gt;&lt;!-- [DocumentBodyEnd:f3bfff1d-3c8a-4dad-a51c-496d1861f411] --&gt;</description>
      <pubDate>Wed, 18 Apr 2012 18:43:29 GMT</pubDate>
      <author>donotreply@activision.com</author>
      <guid>http://community.activision.com/message/205568455?tstart=0#205568455</guid>
      <dc:date>2012-04-18T18:43:29Z</dc:date>
      <clearspace:dateToText>1 year, 1 month ago</clearspace:dateToText>
      <clearspace:replyCount>1</clearspace:replyCount>
      <clearspace:objectType>0</clearspace:objectType>
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    <item>
      <title>Re: Call of Duty Dying?</title>
      <link>http://community.activision.com/message/205567246?tstart=0#205567246</link>
      <description>&lt;!-- [DocumentBodyStart:97d55acf-58cf-4e03-9b0b-c627f0c58d1a] --&gt;&lt;div class="jive-rendered-content"&gt;&lt;p&gt;Its seems fine to me and about 10 million+ others. If people keep buying it why should they change it. They change what they thinks need to be changed every other year (talking about IW/Treyarch) and keep the good. Why should they try to make something 100% different. If you want something 100% different there are other games.&lt;/p&gt;&lt;/div&gt;&lt;!-- [DocumentBodyEnd:97d55acf-58cf-4e03-9b0b-c627f0c58d1a] --&gt;</description>
      <pubDate>Wed, 18 Apr 2012 05:13:27 GMT</pubDate>
      <author>donotreply@activision.com</author>
      <guid>http://community.activision.com/message/205567246?tstart=0#205567246</guid>
      <dc:date>2012-04-18T05:13:27Z</dc:date>
      <clearspace:dateToText>1 year, 1 month ago</clearspace:dateToText>
      <clearspace:replyCount>2</clearspace:replyCount>
      <clearspace:objectType>0</clearspace:objectType>
    </item>
    <item>
      <title>Re: Call of Duty Dying?</title>
      <link>http://community.activision.com/message/205567322?tstart=0#205567322</link>
      <description>&lt;!-- [DocumentBodyStart:3e76b361-ecf5-4b7a-8450-04fbea24c994] --&gt;&lt;div class="jive-rendered-content"&gt;&lt;p&gt;Get people to realize what generic garbage they're playing and get Activision to actually care about their product instead of rehashing it every year. &lt;/p&gt;&lt;/div&gt;&lt;!-- [DocumentBodyEnd:3e76b361-ecf5-4b7a-8450-04fbea24c994] --&gt;</description>
      <pubDate>Wed, 18 Apr 2012 05:11:10 GMT</pubDate>
      <author>donotreply@activision.com</author>
      <guid>http://community.activision.com/message/205567322?tstart=0#205567322</guid>
      <dc:date>2012-04-18T05:11:10Z</dc:date>
      <clearspace:dateToText>1 year, 1 month ago</clearspace:dateToText>
      <clearspace:replyCount>3</clearspace:replyCount>
      <clearspace:objectType>0</clearspace:objectType>
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    <item>
      <title>Re: Call of Duty Dying?</title>
      <link>http://community.activision.com/message/205566872?tstart=0#205566872</link>
      <description>&lt;!-- [DocumentBodyStart:0d3f4196-3df8-4de6-9547-89a5a9de4a84] --&gt;&lt;div class="jive-rendered-content"&gt;&lt;p&gt;Black-Ops also had to compete with AVP, Crysis 2 and Halo reach and I bought them all, AVP took forever to find a game and when it did it felt stupid, Crysis 2 was just daft and Halo reach was... well it was Halo so come to think of it, MW3 has had virtually zero competition on close quarter gun v gun online FPS games, maybe OP is right after all.&lt;/p&gt;&lt;/div&gt;&lt;!-- [DocumentBodyEnd:0d3f4196-3df8-4de6-9547-89a5a9de4a84] --&gt;</description>
      <pubDate>Wed, 18 Apr 2012 01:09:33 GMT</pubDate>
      <author>donotreply@activision.com</author>
      <guid>http://community.activision.com/message/205566872?tstart=0#205566872</guid>
      <dc:date>2012-04-18T01:09:33Z</dc:date>
      <clearspace:dateToText>1 year, 1 month ago</clearspace:dateToText>
      <clearspace:objectType>0</clearspace:objectType>
    </item>
    <item>
      <title>Re: Call of Duty Dying?</title>
      <link>http://community.activision.com/message/205566843?tstart=0#205566843</link>
      <description>&lt;!-- [DocumentBodyStart:1c10a2c1-6c02-4148-9942-c69f623ae6d7] --&gt;&lt;div class="jive-rendered-content"&gt;&lt;p&gt;So what you are trying do is get people to stop buying COD and buy another game?&lt;/p&gt;&lt;/div&gt;&lt;!-- [DocumentBodyEnd:1c10a2c1-6c02-4148-9942-c69f623ae6d7] --&gt;</description>
      <pubDate>Wed, 18 Apr 2012 01:03:48 GMT</pubDate>
      <author>donotreply@activision.com</author>
      <guid>http://community.activision.com/message/205566843?tstart=0#205566843</guid>
      <dc:date>2012-04-18T01:03:48Z</dc:date>
      <clearspace:dateToText>1 year, 1 month ago</clearspace:dateToText>
      <clearspace:replyCount>4</clearspace:replyCount>
      <clearspace:objectType>0</clearspace:objectType>
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    <item>
      <title>Re: Call of Duty Dying?</title>
      <link>http://community.activision.com/message/205566817?tstart=0#205566817</link>
      <description>&lt;!-- [DocumentBodyStart:c93999da-abf7-4b7f-8e0a-8c1fbfdc9bff] --&gt;&lt;div class="jive-rendered-content"&gt;&lt;p&gt;I only hope people wise up and the immature 13 year old xbox gamers realize what kind of crap they play. &lt;/p&gt;&lt;/div&gt;&lt;!-- [DocumentBodyEnd:c93999da-abf7-4b7f-8e0a-8c1fbfdc9bff] --&gt;</description>
      <pubDate>Wed, 18 Apr 2012 00:58:26 GMT</pubDate>
      <author>donotreply@activision.com</author>
      <guid>http://community.activision.com/message/205566817?tstart=0#205566817</guid>
      <dc:date>2012-04-18T00:58:26Z</dc:date>
      <clearspace:dateToText>1 year, 1 month ago</clearspace:dateToText>
      <clearspace:replyCount>5</clearspace:replyCount>
      <clearspace:objectType>0</clearspace:objectType>
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    <item>
      <title>Re: Call of Duty Dying?</title>
      <link>http://community.activision.com/message/205566478?tstart=0#205566478</link>
      <description>&lt;!-- [DocumentBodyStart:6c2b2144-6893-4678-986d-ce51a46854f9] --&gt;&lt;div class="jive-rendered-content"&gt;&lt;p&gt;Good points, But I disagree on BF3 is not a challenge for them as it's the closest subsitute whereas mass effect is Sci Fi.&amp;#160; I'm sure somewhere there are some BF3 sales #s.&amp;#160; But my own sense is that it's sort of fallen off the radar a bit.&amp;#160; Hard to take out the king in one shot... &lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p&gt;But... the decline is recent and preceptious vs. BOPS steadier sales... hard to maybe point at any one factor.. i'm sure these arguments are flying all over Activisions' corporate HQ right now.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p&gt;Regardless, the end result is disappointing sales and that should have a domino effect.&lt;/p&gt;&lt;/div&gt;&lt;!-- [DocumentBodyEnd:6c2b2144-6893-4678-986d-ce51a46854f9] --&gt;</description>
      <pubDate>Tue, 17 Apr 2012 22:21:37 GMT</pubDate>
      <author>donotreply@activision.com</author>
      <guid>http://community.activision.com/message/205566478?tstart=0#205566478</guid>
      <dc:date>2012-04-17T22:21:37Z</dc:date>
      <clearspace:dateToText>1 year, 1 month ago</clearspace:dateToText>
      <clearspace:replyCount>7</clearspace:replyCount>
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    <item>
      <title>Re: Call of Duty Dying?</title>
      <link>http://community.activision.com/message/205566409?tstart=0#205566409</link>
      <description>&lt;!-- [DocumentBodyStart:b53a992b-6e7d-44a7-a456-80b940b65401] --&gt;&lt;div class="jive-rendered-content"&gt;&lt;p&gt;I see what you mean. So should we expect to maybe see some more MW3 promotions and more commercials on TV?&lt;/p&gt;&lt;/div&gt;&lt;!-- [DocumentBodyEnd:b53a992b-6e7d-44a7-a456-80b940b65401] --&gt;</description>
      <pubDate>Tue, 17 Apr 2012 22:14:10 GMT</pubDate>
      <author>donotreply@activision.com</author>
      <guid>http://community.activision.com/message/205566409?tstart=0#205566409</guid>
      <dc:date>2012-04-17T22:14:10Z</dc:date>
      <clearspace:dateToText>1 year, 1 month ago</clearspace:dateToText>
      <clearspace:objectType>0</clearspace:objectType>
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    <item>
      <title>Re: Call of Duty Dying?</title>
      <link>http://community.activision.com/message/205566321?tstart=0#205566321</link>
      <description>&lt;!-- [DocumentBodyStart:885b28e0-d7f9-4207-b084-559c99e6f5f1] --&gt;&lt;div class="jive-rendered-content"&gt;&lt;p&gt;Simple explanation, Black Ops was the better game so it sold more copies. That and look at the competition that each game had in the March following their release. BO had Homefront, a game that was advertised to challenge BO in competitive play. Yeah, how did that turn out?&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p&gt;Whereas MW3 had Mass Effect 3 launch a few weeks ago, a very popular franchise, with a very controversial ending. Did ME3 cut into MW3 sales? Most likely. The fact that last winter was a very loaded season for games, and still MW3 is only &lt;strong&gt;4%&lt;/strong&gt; behind BO in sales while being imo an inferior installment pretty much means, The CoD franchise is alive and well. &lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p&gt;We can also add BF3 to the list of shooters that have launched next to a CoD title and failed to have any effect on the franchise. I find it funny that since both games launched no one has compared the sales numbers between the two games.&lt;/p&gt;&lt;/div&gt;&lt;!-- [DocumentBodyEnd:885b28e0-d7f9-4207-b084-559c99e6f5f1] --&gt;</description>
      <pubDate>Tue, 17 Apr 2012 21:48:14 GMT</pubDate>
      <author>donotreply@activision.com</author>
      <guid>http://community.activision.com/message/205566321?tstart=0#205566321</guid>
      <dc:date>2012-04-17T21:48:14Z</dc:date>
      <clearspace:dateToText>1 year, 1 month ago</clearspace:dateToText>
      <clearspace:replyCount>8</clearspace:replyCount>
      <clearspace:objectType>0</clearspace:objectType>
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    <item>
      <title>Re: Call of Duty Dying?</title>
      <link>http://community.activision.com/message/205566343?tstart=0#205566343</link>
      <description>&lt;!-- [DocumentBodyStart:200e009e-842c-4e43-a749-c26f55404d50] --&gt;&lt;div class="jive-rendered-content"&gt;&lt;p&gt;Perhaps your right, but I tell you... they didn't plan their 2012 business for MW3 to sell less than BOPS.&amp;#160; The stock price and probably everybody's bonus is based on that happening and it isn't... when people don't get paid, especially when they have stars in their eyes about the potential for upside from MW3 being an even bigger hit than expected (and that's what the media hype would have lead you to believe prior to launch)...&amp;#160;&amp;#160; they tend to react.&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p&gt;I don't think they'll wait for BOPS2 to potentially decline. I bet there are a crap load of meetings going on there talking about what can be done to "Get the franchise back on track".&amp;#160; Both short-term (jazz up the MW3 sales through some sort of marketing/advertising campaign) and longer-term (content/product improvement...)&lt;/p&gt;&lt;p style="min-height: 8pt; height: 8pt; padding: 0px;"&gt;&amp;#160;&lt;/p&gt;&lt;p&gt;Trust me on this... I've spent 20+ years in brand management... I'd lay a good chunk of cash on the line that this is exactly the case at Activision HQ. &lt;/p&gt;&lt;/div&gt;&lt;!-- [DocumentBodyEnd:200e009e-842c-4e43-a749-c26f55404d50] --&gt;</description>
      <pubDate>Tue, 17 Apr 2012 21:39:35 GMT</pubDate>
      <author>donotreply@activision.com</author>
      <guid>http://community.activision.com/message/205566343?tstart=0#205566343</guid>
      <dc:date>2012-04-17T21:39:35Z</dc:date>
      <clearspace:dateToText>1 year, 1 month ago</clearspace:dateToText>
      <clearspace:replyCount>1</clearspace:replyCount>
      <clearspace:objectType>0</clearspace:objectType>
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